Season 1
Episodes
The Secret Sauce for High-Impact Influencer Marketing
Julianne Fraser is a superstar influencer marketer with experience shaping the influencer strategy for your favourite millennial brands like Brooklinen, Sakara Life, Seed Probiotics, and Our Place. Not every founder...
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Eight Sleep is Creating the Tesla of Mattresses
“The #1 Smart Mattress with bed cooling technology, designed to help you fall asleep faster and stay asleep.” That’s the SEO line that comes up when you Google the company Alexandra Zatarain cofounded, Eight Sleep....
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Why You Should Be Telling Your Network About Your Biz Idea With Kristin Olszewski, Founder of Nomadica Wines
Let’s start with some facts: Sales of wine in cans have reportedly jumped from just $2 million in 2012 to $183.6 million in 2020. Nielsen reports that canned wine sales grew 79.2% over 2019, while wine sales increased...
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How to Take Your App From Idea to 2 Million Downloads With Dipsea Founder, Gina Gutierrez
Do you have a great idea for an app? Dipsea cofounder Gina Gutierrez created the first version of her app, Dipsea, in her kitchen with a 200-person email list and a big vision for a new kind of sexual wellness...
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133,000 Email Signups in 48 hours: Lessons From Michelle Cordeiro Grant, Founder of LIVELY
I first connected with Michelle Cordeiro Grant when she was just getting started on LIVELY. I was working as a fashion editor and stopped by LIVELY’s pop-up in New York to pick up something from the new...
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A Simple Hack to Set Your Pricing Strategy With Sarah Moret, Founder of Curie
Sarah Moret is the founder and CEO of Curie. Like most good ideas, Curie was born out of a personal need, as Sarah struggled to find natural personal care products that were non-toxic, but actually did what they...
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Carly Stein Tapped An Uncommon Ingredient To Create A Fast-Growing Wellness Company
Do you want to start a company in the wellness space, but it feels like all the good ideas are taken? Carly Stein tapped into a lesser-known ingredient, bee propolis, to create her company Beekeepers Naturals. Her...
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The Herbs Every Entrepreneur Should Be Taking According to Wooden Spoon Herbs Founder, Lauren Haynes
Lauren Haynes is the herbalist-turned-entrepreneur behind Wooden Spoon Herbs, a down-to-Earth wellness brand making organic tinctures, teas and tonics. Lauren has been a practicing herbalist for 10 years and is in...
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$350k in Sales in 20 Mins: Influencer Marketing Tactics STAX.’s Matilda Murray Swears By
Matilda Murray left a job in HR to build luxe Aussie activewear brand, STAX. She leads the charge on marketing and PR and is a wizard when it comes to landing her brand on celebs and influencers (Stax has been spotted...
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What ModelCo Founder Shelley Sullivan Would Do If She Was Starting a Beauty Brand From Scratch Today
Shelley Sullivan built one of Australia’s most loved beauty brands, ModelCo. The company started from one product, an eyelash curler, and quickly grew into a cosmetic and skincare line with a drugstore spinoff,...
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Freck Beauty Almost Failed Pre-Launch, Now They're in Sephora
What happens when your Kickstarter campaign goes viral for all the wrong reasons? Remi Brixton’s crowdfunding campaign for her freckle pen, Freck Beauty, was mocked by Jimmy Kimmel before it even launched. Today,...
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Selling on Amazon, Upselling on Ecommerce, and How to Vet Your Beauty Biz Idea With Winky Lux Founder Natalie Mackey
LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Winky Lux Instagram: www.instagram.com/winky_lux...
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