FFW x Babba - Ceremonia - Full Ep
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[00:00:00] Hey, Business Besties. Welcome back to the Female Founder World Podcast.
I'm Jasmine. I'm the host of the show and today I'm chatting with Barbara Rivera, the founder of Ceremonia. Welcome, Barbara.
You are now entering female founder world with your host, Jasmine
Garnsworthy.
Thank you. Thanks for having me. Of course. And we've had you on the show before, but it was like, you're one of the first episodes we did. It was very early. Um, you were in a different part point of the business as well.
Like this is probably three years ago, I think that we spoke and you pretty much like only just launched. So if you haven't. If you don't know Barbara's like backstory, definitely like listen to the first episode because I want to focus a lot of this time, we're going to cover a bit of your early story, but I want to figure out how you go from like startup to this like scaling phase that you're in now and what that means and like how you go next level.
Um, so that's what we're going to focus on today. Yeah, for sure. Okay. For people that don't know Ceremonia, what are you building? We are a hair wellness brand that is very proudly rooted in my Latin heritage. And we tap into [00:01:00] natural ingredients from Latin America to create a completely new generation of hair products that tackle things like frizz, damage, and dryness at the root cause.
Amazing. Give us some, , milestones, like, like Brag a little bit, what have you? Ooh, okay, changing the setting, Brag setting on. Uh, no, but we launched 2020, so we're four years old. We started with one SKU only, D2C only. And eventually got our first retailer, which was Credo. And that was a huge milestone for us.
They, to me, are the authority of clean beauty. We then launched internationally, uh, with Net a Porter. Um, I had all my followers constantly asking me, can I buy this in Europe? So we figured, okay. Now you can go to Net a Porter. Um, we then expanded into Sephora and became the first Latina founded hair brand to ever enter Sephora nationwide.
We had a tiered launch with them. com first, after doing really well there, we got a hundred stores, then we got into 500 [00:02:00] stores, um, which is all doors in New York, in New York, which is all doors in the U S um, and once we had all doors In the U. S. we started growing within those doors. So this year we started rolling out end caps, which means it's a dedicated, you know, like four shelf, um, section, uh, versus just one shelf, initially we were only in the next big thing wall.
And now you can find us in the next big thing wall. Some doors have, um, end caps. We're also, we have travel sizes by the cash registers now. And during the summer we had. Like a guava edition tower. So it's been a lot about growing within Sephora. Um, yeah, we have 45 awards for our product, which is wild. I know people are like, yay, we won one award.
And I'm like counting our awards. And I was like, guys. Like, what happened? We are close to 50 now, and so really proud of our product [00:03:00] suite. I would say that if there is something we do really well, it's definitely product development and community. That's like at the core of everything we do, and they're actually intertwined.
The community is part of the product development, too, I mean, that's some pretty amazing stuff. I love what I do. Yeah. That's another bragging moment. Not everyone can say that they love their job. That's a privilege. You know, it's been really amazing is watching, like, obviously we've known each other for ages and, um, seeing you in Sephora with your girls and like showing them your product and like that just always makes me so happy to see.
That's so amazing. Honestly, it is really special. I think also. Like having children, uh, puts everything through a different lens, uh, I, I understand a lot of women deciding to step out of the workforce when they have children because having kids is so all consuming and if you're in a job that you don't love, it's really hard to motivate leaving your child to go and do something you hate and if you can make ends meet somehow else, like [00:04:00] why wouldn't you, right?
So for me, it's been a lot about making sure that what I do has, you know, you know, deeper purpose. And, and when I see my girls, you know, like walking into a Sephora and being like, those are mommy's products. Like, it's so cute to me. And my husband always reminds me to have like, he's like, I love that my girls get to grow up with a role model of like, what's possible and that, you know, you can be an entrepreneur, you can be a mom, you can be many things.
So there's a lot of purpose for me in that also all my Kids are girls. I have four girls. It's so crazy because you just had twin girls and so now you have four and, well, your oldest just aged out, but you had four under four. Yeah. So now there, I have four that are four and under. Yeah. Wow. I had to like rephrase it because I was like, they're no longer under four.
Amazing. Let's talk about the beginning and how you got this amazing business started. , , you started using [00:05:00] your own kind of savings to prove out the concept. What did, what was the process there and what did you, what did you do? Yeah. So initially, honestly, it started just like from curiosity. Um, I was sort of like wondering, you know, just asking myself like, what does the future of beauty look like?
Like, Like. We have all these, you know, heritage brands and like, I was feeling less and less excited about buying them and I still had them in my vanity, not because I love them, just out of necessity. And I was like, that's weird. Like we should be at a time and age where we have. Like choice, you know, um, so I, and, and simultaneously I looked at my, my skincare routine and I had products that I had selectively picked out and that I loved.
I'm a huge lover of Tata Harper, for example, actually that brand has inspired a lot of what, you know, I've created with Ceremonia in the hair space. And I started to realize how [00:06:00] the hair category for some reason was years behind the rest of beauty. In skincare and even in makeup, we had seen all of this innovation happen around ingredient transparency, uh, interesting brands, , a lot of, of movement towards natural ingredients, but with actual clinical results.
Um, whereas in the hair space, it was sort of like you had to pick one, either you did something good for the planet and it was like basically putting coconut oil on your hair and. Like just pray that it works, or you went to the hair salon and got the, at least the illusion of results, but at the expense of health, environment, and a lot of other things.
And, um, and I was like, that's weird. I shouldn't have to pick between, you know, harsh chemicals or supernatural. I should be able to get the results and have something that's safe. Um, simultaneously, I was thinking about. Having children. Uh, so I think I was also in a different mindset of just being way more [00:07:00] intentional about what I was putting on my body.
And I had seen firsthand how I literally transformed my skin when I went clean with my skincare and it removed the need for makeup for me. And that was so liberating. I was like, Oh, I can wake up and like, not feel like I have to wear concealer and foundation. What a novel concept. So then I remember.
Thinking for myself, imagine if I could do that same journey with hair and I could just like wake up and not straighten my hair, not blow dry my hair. What if I could just, like, let my hair be? That sounds crazy. What an amazing concept. I know! And it's kind of funny because it sounds so obvious and so simple, but I think most women, and particularly women of color, like, they always nod their head when I say this because they're like, yeah, no, never.
Like, you know, for me, I grew up having to straighten my hair every day. I would spend an hour getting ready. Just to get my hair to be something it naturally wasn't. Yeah. [00:08:00] Um, so there was a lot of like this, you know, curiosity that drove the initiation of, of ceremonia for me. And in the early days, I, I didn't necessarily know that it was going to be a business or anything, but I was running a brand marketing agency.
So I figured having sort of like my hand on the pulse for, you know, where the future is going in a category that a lot of our clients were operating in felt like, you know. A good place to spend my time. Um, and then I became pretty obsessed. Like it was really all consuming and I started putting like team members, uh, to work on it.
It was called Project X and I was funding it through the agency. And then I funded, you know, out of like pocket. Um, I think 25, 000, uh, which was like, I mean. Way more money than I technically had at the time, um, to basically create the entire business proposition around it [00:09:00] because it became so all consuming that I was like, I have to do something with these findings.
This is not just like agency knowledge. Like at this point, it's like, there is something more here. Um, yeah, so we did consumer insight studies and like ingredient analysis and a bunch of things that then later on. translated into an investor deck. And so the plan while you're doing all that research was like, okay, I can take this now and I can translate it into some kind of like deck and pitch where I can then go and like raise money and like build out this product that I know needs to exist or this brand that needs to exist.
Yeah. But it was also to inform the, um, the business itself. So it wasn't just like, Oh, to attract investors. It was also like, just generally like curious curiosity from my end. Like, okay, like Like what ingredients should we, you know, like what, what problems should we solve? Like what is really missing in the market?
What are consumers looking for? You know? So I think sometimes people already have an idea of what they want to do. And then they look for the data to validate it. And it's like, at that point you're really just doing it for. You know, to check a [00:10:00] box, but for me it was actually coming from a place of like, genuinely asking, you know, so I was, I was approaching it from a very open ended perspective.
Did you work with an agency to do that? I did, yeah, they were actually a paid media agency, but because they were a bigger one, so they also offered like, consumer insight studies, which usually was part of like, Um, before they would start a, like a big paid campaign. So I want to talk about like funding and fundraising and just money in general at the moment, , to begin with, because you've , had some pretty big raises for, , this category right now.
Like, I feel like a lot of consumer brands are having a really hard time raising money and, um, you know, as a solo woman founder, like all of those things, like the odds are stacked against you and you've. being able to raise what you need to build this kind of business. For someone who is at this, at this juncture right now, and they're trying to think, okay, do I need to raise money to fund my idea and get this out into the world?
Or can I do this myself as a, you know, bootstrapped brand? [00:11:00] What like advice do you have as someone who has done it? Yeah, wow. It, it, there is really not like. One answer to that or like one way to do it I think that as someone who has raised a lot of money and we're so how much money if you raise now at ten million Yeah, yeah, so as someone who's raised, you know, ten million dollars and we're not profitable There is you know at times this fantasy that the grass is green on the other side like oh If only we would have been you know If only we would have focused more on profitability instead of growth, you know, uh, but then at the same time, I also have a lot of friends who run businesses that are profitable and are completely uninvestable because they're just like a family business at that point.
And that's not, you know, so it's like the grass isn't, isn't necessarily greener on one or the other side. It really just depends on what kind of business you want to run. And I think that is something I wish I, you know, ask myself more in the early days, like, what do I want? And it's, it's [00:12:00] such a like simple question, but you will be surprised how when you're in the rat race of like, you just want to build this company so badly, like you believe in this so much that you're almost willing to like sacrifice yourself for the company.
And that's why the post that you posted about, like, sometimes I have to remind myself that I'm not only trying to build a business, but also build a life really resonated with me because I have definitely been at times in a rat race and like, you know, putting things in a deck or in an email that It's like what I think is expected from me versus what I actually maybe want.
And so I'm being much more, um, you know, strategic and like speaking up. Um, now I think it's also easier to do when you have a little bit of traction or success behind you. I think in the early days, you're just like, Someone believe in me. Yeah. I'll do anything for that. Yeah. Just give me a chance. And you want me to jump?
I will jump. You dance? I will dance, you know. So literally on TikTok, I mean, [00:13:00] the stuff we do as founders. No. So it's, it's easy for me to sit now and say that, right. But, um, but I, I do want to give that advice that there are many roads to Rome and you can build a really good business and good life, and you can also build a really good business and miserable life, and you can build a great life and terrible business.
You know, like there are a lot of versions of this and. And you can have different things on different days as well. I think that's also the big thing as well. And here's the other thing, like, I think what's tricky for me is that my ambition with Ceremonia is not to build a lifestyle business. Like, that's not why I start.
And maybe I will start a business like that one day where it's like, it's more about the legacy. Maybe something that gets passed down to my kids and something that's like, you know, it's just my creative outlet. But with Ceremonia, I'm actually really trying to put Latin American culture on the world map and I'm trying to pave the way for future Latin entrepreneurs.
So, For to do that, I need to create a really killer business. Like [00:14:00] there is just no way around it. It can't be just like my pet project that funds my lifestyle. That's not going to change the status quo of the lack of representation that I'm trying to solve. So it's like, you have to know your why, and then you have to build a business according to that.
And my why with this business is, is, is crystal clear and I have to operate. Accordingly, so for me, I knew from day one that in order to do a category defining business, I'm going to need venture capital, you know, but you can build a really good business without venture capital, but that's a different business, right?
Yeah, that's such good insight.
[00:15:00]
I want to talk about [00:16:00] community because this is definitely your superpower and like what I think you and actually the whole Ceremonia team. Do really really well. What did you do in the beginning like to build this community? You're also just like a natural community builder.
I, I met you at an event that you were like, you know, things that you were hosting and people just like gravitate to you because you're so good at this. I'm hosting right now. Yeah, I'm so good at it. And I feel like you're, the vibe with ceremonia is like, you feel like you're being hosted by the brand in some way, even if it's virtually, like you've just done such a , good job at that.
And so I want to understand like what you did in the beginning to like lay the foundations of that community. And then now that you're a much bigger business, you're like, I feel like the way that you're looking at marketing is probably different to what it was in the first year. What are some of those things that have, like, carried through and you've kept and what have you had to adapt or change the business has scaled?
Yeah, for sure. So in the early days, um, we started building the community before we even had the brand, actually. Yeah. And I think that's something that, uh, is, is good for people to [00:17:00] To to realize I think is that sometimes when you're building something you are so focused on just like getting to launch and you can't tell anyone it's like this you know top secret thing and you hold it tight to your chest and the reality is that I really believe in the law of attraction and like the more you put something out.
Like the more you get back. So holding something really tight to your chest, I, is not something that I like subscribe to. And so I was talking about Ceremonia before it was even launched and I was hosting this, uh, initially was a lunch series and then COVID happened. So we couldn't meet for lunch URL anymore.
So it became this WhatsApp group and it just kept growing organically where people would. Invite, you know, their sister to the next one, or they would add, you know, their friend, et cetera. So this WhatsApp group grew so much that we reached the limit of how many members you could have in a WhatsApp group.
Um, and we then sort of like had to make a decision, okay, community is going to be like a real part of the business, right? You [00:18:00] probably shouldn't live on WhatsApp anyways, right? So we moved it to Geneva initially, and then we, um. Now we moved it, I mean, not now, like a year ago or so, we moved it over to TYB, which a lot of beauty brands are using now too, which makes me so happy because it's a fellow FEMA founded platform.
And yeah, so I think I probably wouldn't do anything differently today. Like, I really loved how we built that community from, from day one, I think. I lost touch with it during a period when we were scaling a little too fast and like, and I can talk about that, but there was this. Almost like a full year of like, just like we jumped from like, you know, startup mode to be like, now we need to be a series a business and like, that means like, you know, I have to put my CEO hat on and then I can't be in this chat and I have to hire these C suite people and [00:19:00] we, you know, like, it was like, almost like pretending it felt almost like, like, In a way we were just growing too fast and in the wrong areas.
I, uh, we definitely overhired and with that I lost touch with some areas that actually I was uniquely positioned to, you know, to keep alive. Um, so since we've actually Almost gone back to like the scrappiness and I am super involved in marketing because I realized that like, you're not going to be able to hire a better marketer than you, Baba.
You're actually a world class marketer. So why wouldn't you do it for your own brand? Exactly. And that's what I realized. And then I would just be frustrated. And at the same time, like, yes, I am the founder and CEO of the business, but like, I can hire for the functions that I'm not uniquely positioned for.
And then the areas where I do have, you know, a super skill, I should leverage that, right? So it might [00:20:00] surprise people, but we don't have a social media manager. We don't have a marketing manager. I am basically like marketing and CEO. Yeah. We're a small team too. This is the other thing. We, we went through a big transition where we actually shrunk the team.
And not because the business wasn't growing like we're, you know, we've been growing every year, but top line growth doesn't mean your team needs to grow at the same, you know, um, if anything, you should become more efficient at some point, there should be that inflection point. And so, yeah, we've been growing the business with a smaller team.
And I think that's like that I'm proud of. Um, and yeah, so it's, we're back to, to like. A more like authentic, like early day vibe in many ways, but with a lot of learnings. And obviously we have, you know, great support from our investors and the board and all of that. Um, Something that you [00:21:00] said before made me think of, um, uh, a quote from another conversation that I had.
It was with Sarah Harden. She's the CEO of Hello Sunshine, which is like Reese Witherspoon's media company. And she's Australian. And, um, I was talking with her about, Like niche media, like niche media business. So, you know what I'm doing, my business. But one of the things that she said, just like stayed with me and I think about it all the time and it.
It makes me think of what you're talking about. And it's like, as you grow, you need to figure out how to protect what's special. And for you, like the community is really special. And so it's like constant. And she's like, the job of like you as, as, as the founder and the person leading this is to do that and like protect what's special and like, that's what you have to keep coming back to.
I totally agree. And I think that there is this sometimes expectation that like you should work on your weaknesses and it's like. Yes, to a certain degree, but at the same time, like if I'm not good at, I don't know, let's [00:22:00] say like finance or whatever, like I can become better at it, but it's not what's going to like transform the business because I'm never going to become like the best CFO that the market has ever seen within the span of, you know what I mean, but I probably will have the potential to become the best marketeer the industry has ever seen because I have Like, um, I have a head start there, you know, so I, I'm, I'm really focused internally, even with team members in developing their strengths, leveraging their strength fully versus focusing so much on their weaknesses, because at the end of the day, like, like, yeah, just like, be a good A human, right?
Like if you're like, if your weakness is affecting other people, like, yeah, then let's talk about that. But like, I, I don't need you to now become like a pro at Excel if that's not coming natural to you. But if you're really good at Photoshop, then let's double down on that, you know? So I'm trying to do that for myself too, uh, and, um, and also the reality is [00:23:00] that it's way more fun because the things that we're good at, we're, we usually enjoy.
Yeah.
I want to talk about product development for a minute as well because you mentioned 45 awards. That's crazy. And like you're entering, you're entering a category with like a very specific point of view, a very specific offering, but it's not like you're the first haircare brand that's ever, ever launched.
So doing that, As at the time you hadn't raised 10 million and not all of that money goes towards product development, but you're competing with these companies that have like endless R& D budgets. How do you create amazing product like that? Like, what do you do? Yeah. I mean, honestly, it's wild. You realize that a lot of this huge brands, they spend, you know, 10 million on marketing.
And it's like, and the marketing is really disconnected from the product development, like the product development is done by, you know, someone that's just looking at the market and being like, Oh, it seems like [00:24:00] retailers are selling a lot of scalp products. Now let's create a scalp product. Like that's literally like, um, we did a, yeah.
And, and I think that when you're only working with data, you will always be behind. Because data is historical. And so I'm a firm believer in looking at data, but then also mixing in intuition. And honestly, that's what got us to where we are. And I think for me, I am the customer. Like that's a, that's a privilege.
Like, I feel sorry for like, I don't know, a bald dude running a hair brand. Like, because like. He's always going to have to look at data and data comes delayed. Yeah. But like, I'm living it, you know, I'm in real time here. Um, and I was looking to transform my own hair. So product development has come super natural to me.
I also grew up with a father who did a lot of, you know, like home remedies. He was a hairdresser back in Chile and taught me a lot about these natural [00:25:00] ingredients that, you know. Truthfully, I haven't really seen the commercial light in the beauty space, and so I had a head start there. And then what we do is that we have an in house chemical engineer who works full time exclusively with Cermona.
So we don't rely on labs. To do the innovation for us. Um, and this is very much my tech background. Like you need to protect what's your DNA. Because you used to work at Uber. You've worked at Tech for years before you started. Exactly. And Uber did not hire an agency to build the app for them. That's such a good way of looking at it.
You know, like obviously not. Because then you're very vulnerable. Then anyone can go and hire that agency and build the app for them, right? So that's how I look at it. Like our product is our business. Uh, so. I work directly with our chemical engineer. I'm obsessed with her because she's like so ambitious and I think also for me when I was trying to do this with contra [00:26:00] manufacturers I learned pretty quickly that this was not going to work for me because I want what's impossible.
That's the whole point. And then, like, that's why we're here. Yeah, like, otherwise I would go to the store and buy what's already available. Um, so no, I don't want something off shelf and just put my brand on it. Um, and I want it to be silicone free. You know, I want it to be sulfate free. I want it to be free of this long list of toxins.
And I realized that a lot of these brands, Although they are technically clean, they would eliminate aversion, like, of the ingredients. They would be like, without the harsh sulfates. I'm like, okay, so it still has sulfates. Yeah. And my biggest pet peeve was silicones because I have really dry, frizzy hair, and I was really desperately trying to restore and rebuild my, my natural hair that Wasn't dry and frizzy when I was a child.
Like that's a, that's an effect of the products and the heat and the styling that I have used for over a decade. [00:27:00] And I realized that. Silicones are in every hair product because they are so convenient for hair brands to use. They're super cheap, so great filler ingredient, and it gives the illusion of instant results.
Like, that's great, right? You get this TikToks where people are like, Oh my God, look at the shine! But that's the equivalent of putting concealer on a pimple. It doesn't make the pimple go away. It will just not be as visible for a brief moment, but if you only treat your pimple with concealer, what's going to happen?
You're going to get more pimples. And that's the same thing with, um, with silicones and your hair. It actually gets more dry and more frizzy over time. And so that was my big, you know, like challenge was can we create a hairline that's completely free of silicones that tackles damage and frays at the root cause.
Most contract manufacturers were not up for that challenge. They're like no you have to put silicones in otherwise you're not going to get the slip, you're not going to get the shine, you're not going to get this and that. And, and [00:28:00] Fast forward to today, we did it and we're doing it. We don't use any silicones and my hair has never been healthier.
Our customers literally send us these long emails about their hair has never been this long, they've never had their hair this thick, their hair has never been shinier, like, we're really transforming people's hair and that means so much to me and I'm so glad that I am unreasonable in this area, because if there is anywhere you're going to be unreasonable, it should be on the product you're building.
I need to, I need to ask you how you found that. Kinda nurse who's working with you. She sounds amazing. How does someone go about hiring someone like that? Uh, she applied. Oh, amazing. Yeah. So initially I had an independent, um, chemist, uh, who was freelancing mm-hmm . Because I couldn't afford like a, in, fully in-house mm-hmm
Um, and then she actually went and started her own skincare brand. Mm. Uh, and we, like, I, I love the brand that they're building. And so then she had less and less time. And then we, we hired, \ Another chemist that I got [00:29:00] introduced to and then we were hiring for a second chemist and this application came in and yeah Amazing something I want to ask you about is I think I think about this thing that you said on the podcast last time years ago every now and again and you said that when you're thinking about what to focus on in the business, you go to like what's new and you want to figure out the new thing that the business is trying to do before you like bring someone else on to do it.
Is that still the approach or you meant you'd also spoke about before how you're more interested now in like doubling down on what you're really good at? Yeah, so, yeah, good, good question. So basically what I ended up doing is that I hired sort of like a special projects person that works directly under me.
So instead of having an assistant, I have a special projects person that's highly capable, has, you know, a very impressive resume. This is like a thought partner to me. So then I'm able to basically have like twice as much capacity than I would if it was just me and an assistant who could [00:30:00] only do like lower.
Yeah. And so together we double down on my strength and figure out new territory. That's so interesting. I've never heard of a founder like having that, that higher instead of an assistant or something. Yeah, really. That's really smart. What does a special projects like a manager, what does someone like that have in their CV, what kind of history are you looking at?
Her CV was interesting, like technically she was like community manager, but when I scratched on the surface of it, it felt more like a chief of staff type of role that she had. She actually was working with one of our angel investors who is a former, you know, CPG founder too. And she worked with him for many years and then helped him launch his next startup.
So she had seen, you know, a lot and. It is a special trait to know how to work with a founder because it's, uh, there's a lot of organized chaos. Yeah. And so I really appreciated someone who had that experience from since before. Yeah. [00:31:00] What does your team look like now? And we're tiny. We're seven people.
Okay, wow, we're doing a lot. Yeah, we're doing a lot. And it's basically divided into like between me and my CFO. Yeah. So I oversee everything that's brand, product development, uh, community and content. And, uh, she oversees everything that's supply chain, uh, finance, cash flow, uh, operations. Amazing. The last question I want to ask you, Barbara, is just for a resource.
And that's just something that's been helping you. It could be like an actual tool that you're using or a habit, but that's been helping you as you've been building ceremonia for everyone who's listening and they want to do what you're doing. What should they, what should they go and read, listen to or do?
A habit I have is that before I end each day, I do a brain dump of all the things that I feel like are still outstanding, like things I need to accomplish in the next day. Um, and then I feel like I parked my thoughts.
onto this piece of paper and I do this hand, like handwriting. This is not typing on your computer, like it [00:32:00] needs to be written by hand. Do you revisit it or it's just get out of your head? And then in the morning, it's the first thing I revisit. Okay. And then I reprioritize that list. Some things, uh, I realized actually got done already or I don't need to do that anymore.
And then that becomes my Priority for the day. And before I jump into my email or my Slack, I, uh, start with that list. Because it's so easy to get distracted. And I will say email in particular. Um, I call that your outsourced to do list because that's not your to do list. You didn't ask for those emails.
That's other people projecting what you should be doing for them. So before I get to that, I should get to the things that I have decided are important to me in my business. So I do that first. And so I think that's a good habit, uh, to make sure that you're always moving the needle every day. Um, And a tool, I mean, honestly, keeping it simple, but I live in the G Suite.
I feel like people love to give these very [00:33:00] complex tools as, you know, recommendations, etc. And it sounds great and smart, but if you're not using it, It's pointless. The tool that you use is the best tool. And Google Suite is cheap and super convenient and we could not run our business without it. Truly.
Like we collaborate on everything. Even when we do copy, we start a Google Doc and then we're all like workshopping. So I said that was my last question, but I have one more because. We mentioned, you know, you have four children, you have this business, like, I want to know what a day looks like for you.
You've walked us through your morning, the first thing you do and the last thing you do, and now I'm just like, okay, but what happens in between? Yeah, I mean, chaos! So I have a pretty, like, um, You seem very disciplined. I'm super disciplined, yeah. So my husband and I, um, I have this thing that between 5 and 8 p.
m. we don't have any phones. So that's family time and, and I, and we each have like one day a week where we can work late or go for [00:34:00] dinners and do like our thing work wise. And for me, that's either Wednesdays or Thursdays. And that's usually when I do a city day. I can stay overnight if I need to and do, you know, the events and all this stuff.
Um, but the other days that I'm working from home, I. I do school drop off every day, so first I pump milk, we eat breakfast, I get the girls dressed, I do their hair, you know, pack their bags, drive them to school, and then I'm back by my desk around 9 a. m., and that's, I usually don't have meetings until 10, so I usually have like the 9 to 10 to like get a lay of the land of my day, and then I don't do calls after 3, and then between 3 and 5 I have like desk work.
Amazing. Yeah. That's um, that's the last question that I had for you. And like, I, we speak all the time and I know I've said this a million times, but what you're building is so amazing. You're so impressive. Like, I'm so proud of everything that you've [00:35:00] done. Having seen you come from, you know, really early agency days through to building this incredible business.
It feels like you were a hundred percent born to do what you're doing now. And so it's like really amazing to watch. Thank you so much, Jasmine. And honestly, likewise, you're the boss. Thank you. Obsessed. Dispangling it for each other on the show. Love that.
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