Influencer Ep - Nat + Jas
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[00:00:00] Nat, I've got pretty big news. Tell me. Tickets for Female Founder World Summit. Just went on sale. Yay. Okay. I need to know though. Who are the speakers? Okay, we've got look These are the speakers I can tell you about right now We have some more that we're gonna be announcing but we have Katie Storino She is the founder of Megababe, which is honestly one of the most impressive brands.
We have Karen Dhanajaya. She's the founder of Bloom, which is this amazing wellness supplement. The reason why I wanted to bring her in is because they've hit number one on Amazon in their category. She just launched in Whole Foods and it's genuinely an awesome product. an awesome product and she's such an amazing founder.
The reason why I wanted to have her speak at the event is because she started with, this one product, which was like this powdered supplement. It's like a smoothie mix, right? Oh yeah. I've used it before.
I love that. And then she, and they were going really well, but then she launched this new product based on customer feedback and what she was seeing in the market, and it was called Super Belly. And this product just blew up. completely propelled the business to a [00:01:00] different level, and I find that really interesting.
So I want her to speak on a panel about how she did that, answer questions all about how other people can learn from that, because I think for those of us who are like building up businesses, getting some momentum, but like we're learning and iterating, we want to get that one product that is just a hit.
She's a great person to learn from. We also have Lowe Bosworth, the founder of Love Wellness, and she went from DIYing everything from building her website and doing all of her own marketing to hitting eight figures of revenue and launching in Target. Wow. So we're going to learn from her.
Katie Storino, the founder of Megababe, they have some of the biggest stockists on the planet and they're a beauty brand that tackles a lot of the kind of more taboo body issues. So she's in Target, Ulta, Walmart, Goop, Anthropologie, Nordstrom, like all of the ones. Laura Henshaw, my Australian listeners 100 percent know who she is.
She's the co founder of Kik and one of the most beloved. business owners in Australia, I would say. She's got a fitness community that has two and a half million people [00:02:00] in it. Her app has been downloaded 750, 000 times. So impressive. And she's going to be in New York for the event. We've also got Melanie Mazarin from Gear.
Love Gia. We love Geva Uhhuh. I always run around the city looking for Gia before an evening . We love Gia.
We also have Cindy Ramez, the founder of Chill House. We have Desiree Veyo, the founder of Hyper Skin, and so many more big ones that I haven't even announced yet. I am honestly just blown away by the people that we've been able to lock in to speak at this event and also lead breakout groups, do workshops.
It's gonna be really practical. I am so excited for this. I also am so excited for everyone to see how awesome this venue is. I know. I feel like last year, last year sold out pretty quickly and we had a great venue. I think we could fit like 500 in there. This year we've gone bigger. We're going to have 700 people and I put tickets on sale as of recording this yesterday and we have sold through quite a lot of the tickets and we haven't even sent out an email to our list, like we haven't [00:03:00] posted on TikTok, like we're just getting started with the promotion.
So I think if people want to come, nothing makes me sad other than getting the DMs Oh, like I saw that you're sold out. Can I get a ticket? And so I, if you're thinking about coming, please just please get the ticket if you need payment options, let me know and let's figure something out because I don't want anyone who is in this community to miss out on the event.
So we're going to have noteworthy speakers, an incredible venue, but what else are we going to do? This is tequila bar. Oh! It's a party, but I want this to be the end of year party. holiday party for entrepreneurs. I feel like we often don't get celebrated in the same way that if you're like a corporate girl, you get celebrated at work.
And so this is a space to like, yes, learn, meet people. This is the best community in the world for female founders. I truly believe that. And I want it to be a celebration and a place where we can get together and be like, yeah, we did it. Whether or not you hit all your goals this year, I don't care.
You're still here. I love that. I'm so excited. What else do we have that I can tell you about? We've got a Business Bestie Lounge with something very cool happening in [00:04:00] there. We have a few little treats and surprises for you to really immerse yourself in this community. I have brought in literal everything.
MBA college professors who are going to be doing small group sessions. Often say on the podcast, I ask founders who have an MBA was it worth it? Did you actually need an MBA to run a business? And they, most of the time no, but there are a few things that I really learned that I think were worthwhile.
Come learn it at the event. Yeah. Save your money. Save your money. Don't get an MBA. Come to Summit. But we didn't tell you to do that. I fully support higher education. But yeah, so come and learn from these professors that we're going to have on the spaces in the space as well. We're going to have breakout groups and ways for you to learn in a way that is going to feel very female founder world.
So learning, celebration, connection, that's what this event's all about. Will there be goodie bags? Oh my god, Nat, they're gonna be, the goodie bags are so amazing. They're worth like [00:05:00] five times the ticket price. Yeah, they really, they always hit. If you want to grab a ticket, I'm going to put a link in the show notes for everyone or head to femalfounderworld. com. You'll see a link on the site right there to get your Female Founder World Summit tickets. This is our biggest and best event of the year, and I cannot wait to see you all in New York City on the 2nd of November
Natalie: [00:06:00] So I would cover things about career and that's when things started
Jasmine: to take off. Love that. Yeah. Okay. So we're going to talk today about influencer marketing. And I think it's really interesting to talk about this from the perspective of someone who is receiving lots of pitches from brands.
You are working with brands and then you also work in partnerships and female founder world as well. You're obviously learning from what all the brands are doing on the other side within the community. And so I just thought that You would be a great person to have a chat with about [00:07:00] what Brian should be doing and what they shouldn't be doing and how to stand out because we hear constantly from founders who are doing interesting things like, Hey, yeah, we started doing influencer gifting and we did influencer partnerships and that's what helped us take off.
But then on the other side, Brian's in the group chat. I like, okay, cool. I'm DM'ing all these people. Influences and no one's responding to me and I don't have budget to work with an agency. So how do I actually Do this? The first thing I want to ask you about is our reach Which I think is the thing where a lot of people get stuck.
It's like that initial Making contact and getting seen
Natalie: A lot of people, their first question is, can I DM a creator? It seems a little bit informal, coming from a traditional PR standpoint, that's like the last thing you would anticipate, but from a creator point of view, I think that is totally okay.
The main thing you should be focusing on is how you are DMing someone. I think the most important part about sending a DM through the brand account is to maintain that voice.
[00:08:00] So your branding is really important. Your product should be really important if you're a CPG brand, but Every brand that I've loved working with has maintained that really strong voice. So you would know exactly how a say beauty would reach out to you. They are talking to their customer or a creator in that same voice all the time.
So that's a DM that would stand out to me. I think DMS can be a little informal, that's totally okay. I just think that they should get to the point and they should be short and sweet.
Jasmine: Yeah. And do you think that it's better to send it from like the brand account? Should it come from a personal account?
Good
Natalie: question. I think that the brand account is always a good rule of thumb, especially, I'm not a lawyer, but I think Legal from a legal perspective too. I think it could get messy if you're having girls on your team reach out I've been in that position where I've been an intern and had to reach out to people from my personal Instagram and I don't know I just think it can get a little messy and then let's say you leave the business or no matter, You know [00:09:00] Maybe you're not with a company anymore, then you're tied to these people.
And it just creates a little bit of a mess. So I think great to just reach out from the brand itself.
Jasmine: Okay. And then what should you actually put in that message? You said keep it short and sweet, but like what kind of stuff? How do I make sure that somebody actually responds to it?
Natalie: Yeah. So I think it really depends on what your end goal is.
If you're wanting to just send product to an influencer, that's A totally different ballgame than asking someone to come to an event or asking someone for a paid partnership or a huge collaboration. So I think if you're looking for something a little bit more than gifting. It's totally okay to hop in and ask for their email and take it to email.
I think if you're just asking for their address to send them a little product, totally fine to keep it short and sweet. Hey, we love your content. We wanted to send you X, Y, Z. Let us know your best address. Be sure to include no strings attached because if you don't, then the creator may assume that they have to post in exchange for this.
And that's again where things can get messy and you don't want to deal with that.
Jasmine: Okay, so let's say we do move to email. What are [00:10:00] some of those things that you should include in the email when you're sending a more formal outreach?
Natalie: The first thing that I always tell brands is make sure you address The person you're reaching out to by their name.
Also, this just goes for every pitch email. Yes, absolutely. Especially if you're a founder of any sort. I think it is so imperative that you reach out and you find their first name. Maybe their handle is SkinByNatalie or Skin by Jasmine, but then you should reach out to them by Hey Jasmine, not Hey Skin by Jasmine.
That's weird. Just treat people how you want to be treated. And I think that I get a lot of DMs with my handle, which I think is a little weird. Yeah,
Jasmine: it
Natalie: feels
Jasmine: fammy. I just assume if I get an email that's like my Instagram handle, I assume it's some mass average bot situation. And it usually is.
Yeah.
Natalie: Yeah. Yeah. First rule of thumb the subject should be something enticing. That's something you could go on chat GVT and play around with really if you're that stuck. [00:11:00] I also think it's really important in the body to link your brand somewhere. There'll be brands that are just starting out and they're introducing their brand to me, but they don't have their website, their Instagram, anything.
So I'm like what even is your product? What's your voice? Who are you? I don't even know. And occasionally I'll go and I'll research because I'm just very curious as a person, but I know tons of people. Who would just delete it? Yeah, so that and then lastly Be clear on what you're looking for. Are you looking to just gift again?
Are you just looking to make a connection? Are you looking to get coffee? Are you looking to invite them to an event if it's a collaboration? Are you paying or are looking for something in exchange? I think just be very clear. And I think people tend to shy away from getting to the point when creators don't have a lot of time to sift through the logistics and being straight up is helpful and it's totally fine.
Jasmine: Okay. So let's talk about the specifics a little bit about the different structures of partnerships and [00:12:00] usage because I, it's something I hear a lot is like, maybe brands that were coming up in 2018, 2019, and they say we gifted a lot of micro influences and then they all posted and then we got heaps of, that's how we got traction.
I'm curious about whether that's still an approach where if someone reaches out to you with a gifted product do you post it?
Natalie: Great question. When I first started out, And I would get a package. I would post YouTube, Instagram, TikTok. I was so excited and I had no obligations to do that. And especially if I loved it too, but even if I didn't, I would sometimes post it.
So that was where I was at when I was first starting because I was just looking to gain traction and make content just for funsies. I wasn't trying to monetize. Then. Fast forward a couple years, and especially now, I will really try to stick to my morals and post things that I really love. And those things tend to do really well because my audience [00:13:00] knows You know that's something she really loves or there are certain things for example I have this mz wallace little mini micro sudden bag.
It's called and my friends my family i've gotten everyone to buy this bag So people know that when I post about this bag, they're like, that's the natalie bag that's an example of something that i've been posting about for years. So it takes time. But I do see a lot of seating happening and We've talked about the FOMO effect.
If you see a bunch of people posting stories about this amazing gifting they've gotten, you can't help but think, okay, what is this blush? Maybe I should give it a go. I feel like road does a really great job with that. We've talked about that a thousand times and I don't know, I think it's such a tricky space and it moves so quickly, but I think it really just depends on the brand.
And I know that's not a concrete answer, but we've definitely had people on the podcast who have said, we spent. this amount of money on seeding influencers or we've worked on this really expensive campaign and it just hasn't had a good ROI.
Jasmine: Yeah. How do you know? It's [00:14:00] hard. You don't know. Yeah. That's interesting to know though.
I think it's I think you're right. Like it can come down to the product. If it's something that people, that it already has a bit of like buzz and cult status and like something where you're like really excited to get it. Then they're probably more likely to post. Think about what I would, or if I had some kind of relationship with the brand already, or the founder or something, I'd be more likely to post if it wasn't paid.
But otherwise, like
Natalie: Yeah, especially you and also being an editor, they go through the same thing.
Jasmine: Yeah. So for people who don't know, I was worked as a fashion beauty editor for 10 years before I started Female Founder World. So you can imagine like the sheer like volume of products that was coming through, it was so much, it was actually makes me feel sick to think how much Yeah.
Product was wasted. But we had, the difference was like we worked in an office where there was an editorial team, but then there was like partnerships, HR, admin, finance. And so we'd get all this product and we'd have a beauty [00:15:00] closet. Like the beauty editor would take the thing that they wanted to sample.
And then everything else went to. Other people on the team. So we would have sometimes they would do beauty sales and you would pay a dollar for a product. It would raise money for a charity or like on a Friday, we would just put out the product and anyone could come choose what they wanted.
And so it wasn't wasted. But now when stuff is getting delivered, no, now stuff is like being delivered to my house. And it actually feels like really, maybe it's because I have a baby and I live in an apartment, but it feels. Like violating to get these like big boxes with all this stuff in it that I haven't agreed to receiving because I'm on a list and when it gets sent without my permission and I'm like, now you've given me the job of figuring out what to do with this shit that I don't want.
And I know that sounds really ungrateful, but I don't want to be responsible for wasting all this product, but I don't know people with who need all of this product. It's sad.
Natalie: Yeah. I do. I do. I do have that guilt [00:16:00] sometimes and I don't want to be ungrateful, but I just recently moved to a building where I have someone dealing with the packages and they used to just show up at my doorstep.
So now I feel this like judgment. And I was like, Hey, just so you know, I'm not ordering these things. And I'm like, take whatever you want. But there's no office. Yeah. Who am
Jasmine: I giving you giving it to? And then you have to have your friends over and be like, does anyone need like a concealer in this shade?
I give the best birthday gifts. Totally. I bet. I bet.
Natalie: So do you
Jasmine: like it? Do you like it when brands reach out first to get opt in for gifting or is it still okay to receive stuff? I like to be reached out to first. Yeah. Okay.
Natalie: Because also living in New York City, I can't tell you how many times I've gotten a package loss.
Yeah. So if I don't know it's coming and then they're like, Hey, where's the post? I'm like, I don't even know you're sending it. Totally. Yeah. So that then the ball's in their court and they're wasting money. Ultimately.
Okay business besties, I want to just pause for a second. I've got Natalie here on the Female Founderboard [00:17:00] team and I want to ask, Nat, are you ready for the holidays? Honestly, no, and I feel like it's coming up so quickly. It's coming up so quickly and that's why I wanted to take a second to chat about this season's presenting sponsor, Vistaprint.
It's honestly the best place to start holiday shopping and right now Vistaprint is giving all Female Founderboard listeners an early holiday gift. Up to 50 percent off holiday cards, wall calendars and more. Oh wow, 50 percent is a pretty, pretty good deal. How do you even have time though for all this holiday shopping?
I know, honestly, like I, I'm usually pretty disorganized but I've been quite on it this year and we've also been sending out these really cute thank you packs to fans. different founders who have been on the podcast, speakers who have been at the events, we've printed really cute like little fleece blankets, we have embroidered caps and also stuff for my family as well because you know everyone's going to be wearing the Female Founder World merch.
Oh of course, you got to bring the family into it and I I personally [00:18:00] love a branded tote bag, but I also didn't know that they did embroidery. That's pretty cool. The embroidered caps are particularly cute. Oh, I love that. Highly recommend. So everyone, go and get your holiday shopping buttoned up with up to 50 percent off custom holiday cards, wall calendars, and more at vistaprint.
com. Use the code HOLIDAY50 at checkout. Okay. Let's get back into the show.
Natalie: I will say one rule of thumb that. Or just one trick that may be helpful Is make your gifting stand out if you have the budget Because for example, I was recently on an apartment hunt and a lot of my content was surrounding that I love these videos Oh, thank you.
It was so much fun. And I they were doing really well because I think I organically was having a great time
caraway,
Natalie: which makes the pots and pans, they had sent me a pan and they were like, we just want to give you a pan. We love your apartment videos. That to me was so thoughtful. And I, this pan is in like a ton of my videos.
It's always in the background. That was really thoughtful and [00:19:00] strategic. And maybe they're sending out a ton of them. I don't know what their strategy is, but someone handpicked Me. And that was really strategic. For example, if you are a new mom, something along those lines that is relevant to you, that's gonna resonate more than if you're just seeding a ton of influencers.
I see girls and guys, I see influencers of all kinds getting it. Yeah. PR that I would love to have and I know that they don't care about it. Yeah, and I'm like, oh, you know I just don't think that it's as strategic as it could be
Jasmine: sometimes a hundred percent I think like just knowing the crater and that honestly just means that some you or someone in your team has to be like very Online because how are you gonna know all of these different people like what their life stage is what they're interested in but that's actually the job and that's what sets the stuff apart. Something that I really liked, I post about my sister a lot. Like I'm really close with my sister. She is not an influencer. She does not have a media company. But we have the same clothes size. We [00:20:00] have really similar tastes.
We both have little boys. And like sometimes a brand will reach out and they'll say, owe something for you and your sister. And if the, if someone offers to like, cause I often will give my sister the things that I'm gifted because I know that she likes it. And even if I really like it, I'll just give it to her.
Cause I'm like, I have so much stuff. Let's spread the love a little bit. But if a brand reaches out and they know that, and it's I'll post us both in it, and I'm definitely way more likely. I'll give you extra content. A hundred percent. A hundred percent. Like I. I don't even really do paid branded content on my own account unless it's like a female found world brand partner that I want to give extra love to.
But if someone does that I'll post you on my feed.
Natalie: Yeah, as you should. And that's, yeah, it's hard to find someone who can find those people. But they're out there. When I was working in the PR space, that's what I was doing. I was like, Okay. What's like a pinpoint, what's an emotional ethos that I can latch on to that will make them want to work with us?
Yes.
Jasmine: What's the emotional entry point to connect their, your product with the content [00:21:00] they're creating. I think that's totally it rather than just being like, you're a cute girl. He's a blush. They want, everyone wants to feel special. Yeah. A hundred percent. Okay. So I want to talk a little bit more about the different types of usage.
We started talking about this. So we mentioned there's the non obligatory gifting, which is when somebody reaches out. Which is probably the way I think that maybe gifting should be at the moment. If you're reaching out to someone who has any kind of following, it's unless you've got a really expensive product, it's hard to reach out and say, I'm going to send you this free thing, but then post about it.
Is it more understood that if you're getting a product gifted without any payment behind it, you don't have to post?
Natalie: In my opinion? Yeah, I think Gifting, if there are no strings attached, you do not have to post. Yeah. Brands don't do a great job. And if you're a founder listening to this please be careful and be upfront and concrete about whether this is You know, you're expecting an exchange.
Yeah, because that can be confusing for a [00:22:00] creator. Also,
Jasmine: there are so many brands who are not doing this well. I think it's really easy to go that extra 10 percent and totally knock it out of the park at this. I think it's really good news for brands.
Natalie: Yeah, and don't be shy. If you want something in exchange, ask.
Yeah, if they say no, okay, whatever, back to the drawing board. But there are a lot of creators that will say, okay, sure, fine. I'll post whatever. Yeah. Usage then gets a little tricky, but yeah. We'll get there.
Jasmine: Okay. So what are the others? So then there's obligatory gifting. What's that?
Natalie: Basically, you are giving a gift in exchange for content that can mean an Instagram reel, a photo story, and then the usage again, like another conversation, but you are giving someone something in exchange for a piece of content.
Jasmine: And then there's two ways to look at paid partnerships. There's paid partnerships for your feed and then there's paid partnerships for UGC.
Natalie: Yeah. People get this. Super mixed up. The easiest way to explain is a paid partnership for the creators feed is something that they create and they post on their feed with the hopes that their followers [00:23:00] will see it and.
It will drive sales to you. The opposite of that, or should I say the other branch of that would be UGC content. And this is user generated content. And this is when a content creator makes a piece of content, a video, a photo, whatever it may be, and it does not live on their page. It could, but usually it is sent to the brand and they decide what they do with it.
So maybe you run it as an ad or maybe you post it on your social pages as a brand. And then. The content creator is compensated for
Jasmine: that. Okay, interesting. And then I want to talk about usage a little bit. You've mentioned this so This is complicated. I feel like there are a lot of things to cover here But give us a bit of insight into the types of usage No, that's not even the right way to say it Give us like some insight into the things to consider when you're negotiating usage with a creator
Natalie: Yes, okay usage is so tricky and I have had You know, many mistakes, [00:24:00] issues, I've learned a lot.
And just
Jasmine: to clarify, it literally refers to the content that's created, where and for how long can it be shared. Yes,
Natalie: exactly. Nailed it, Jaz. So usage, again, can really vary, but let's say a good rule of thumb would be if you're a brand and you're asking a content creator for their UGC video and you're going to run it as an ad, the usage Would be okay.
We're gonna run this ad for three months and That's the usage term. So it could be 90 days. It could be a year It could be in perpetuity, which I will say if you're a content creator and you're listening to this Make sure you remember that word perpetuity because I have just ignored that when the contract looked really good and the money looked good.
And I was like, okay, they're going to use it. I don't know really when or where or how, but I need the money. And so that's that. I will tell you your [00:25:00] face, God forbid you end up being the next, like Kim Kardashian, your face may be on like every ad that this makeup brand has forever. And it's no longer yours.
It's yours. It's in their hands. So yeah, usage can be really tricky. We could do like a whole thing on that, but it's really just how long they are able to use your content for. Interesting.
Jasmine: And if, do they have to do brands should we be explicitly calling out that we're using it in paid ads?
Natalie: Yeah. So when I am Complaining a contract or going back and forth with someone. I will usually ask will this be in paid ads? Yes, because if they're pushing money behind a paid ad you could be on a billboard for all You know, you could be you know, those targeted ads on Instagram. You could be in one of those that come up Non stop and you're like, oh, I thought I was just gonna be posted on their Instagram.
Those are two totally different things So yeah, I mean I always ask I
Jasmine: think that's really important. Okay, I want to talk about money like If someone is [00:26:00] doing a, they're going the paid route and they want they want you to post something in feed. What are the different kind of budgets brands should be looking at for different kinds of usage or different kinds of content?
Natalie: That's a good question. It's so hard because every content creator is, So different. I would say if you are Balling on a bit of a budget go for a small creator that has pretty good engagement that you see long term growth in Yeah, I will say a lot of brands early on that I worked with kind of invested in me They were like we'll give you this product in exchange and that's that.
And then it spiraled into paid partnerships. So they took a chance because they saw growth in me and they thought, okay, like this girl is fun to work with and we have a good relationship. So I would think like it's okay to take a chance on smaller creators if you see growth in the long run.
Personally, I love following really small creators. Like I trust them more. Yeah. I'll run and buy whatever they tell me to if I think that they resonate with my [00:27:00] lifestyle and my needs. But It's really hard to say from a budget standpoint. I will say for usage though, I charge a percentage of the rate. Monthly and that will vary between what the usage looks like interesting And when I say the percentage a lot of brands are like shocked by that, but I think it's not really fair to say Okay, we're gonna pay you 50 every month or 300 every month because it just depends.
Yeah That's really interesting and really clever.
Jasmine: One thing I'm interested in is figuring out how to find Creators and I don't know maybe it's just being very online I'm not sure but is there anyone that you're following that you're like, oh, this is like a really interesting creator in my space, who I think is like up and coming brands to check out.
Natalie: So many, Jasmine. Should we,
Jasmine: Open up your phone and see who you're calling?
Natalie: Yeah! Wait, where's my phone? I actually have, so I came from the entertainment industry, so I had a folder on my Instagram called up and coming. Because part of [00:28:00] my job was to find I didn't work in the influencer world at the time.
It was more like Celebrity. Yeah, so it was more like, okay, who's in the next hbo? Yeah shower or whatever But yeah They're like a ton of people that I follow that I absolutely love and i'm gonna be kicking myself After this because i'm gonna be like I forgot about this. We
Jasmine: should do something We should do something in the group chat that's like more on this.
I think
Natalie: yeah, I agree. I will say I love following creators from Spain. Fashion really is. Like I think that they have incredible fashion. That's just really biased because I just love their style.
Jasmine: Yeah.
Natalie: But I think seeing how they live their life is so intriguing to me. I know what it's like to live in New York city.
So the New York city creators, I'm like, yeah, I'm not friends with them. We're all like doing the same stuff. So I love following creators who are doing things like that.
Jasmine: Do you have any advice on like how to find people or find new people?
Natalie: I think I just, I find people in really, unique ways. I think people tagged I, [00:29:00] I feel like I find a lot of people from fashion stuff, which is ironic because I don't really put out a ton of fashion content. I also like to follow people who are just funny.
I love comedy content. Wait, I'm going to screenshot a couple so I can fire these off.
Jasmine: I think the funny thing is like. is just so important. I would way rather partner with a creator who is funny than someone who is super like chic or cool. Yeah. I just think, I don't know, in terms of what resonates with me, like I get really fatigued by just aesthetic content on the internet.
Like I just want to see someone funny and real. I think that's why.
Natalie: And clever. That's why I love it. I love creating content is because most of my content is funny and silly. You are funny. Oh, thank you, Chelsea.
Jasmine: No, I try. Our content is funny because you're funny.
Natalie: When I first started, I was strictly doing like very serious chic fashion stuff because I was in the fashion luxury space.
I just that's what I was surrounded by. I felt so, when I was working in an office, It's I can't be funny.
Jasmine: Yeah. It's so not funny. You like have [00:30:00] to take yourself really seriously. And I'm
Natalie: not serious, so it was very hard. In case we haven't figured that one out yet. Not the very serious fashion influencer.
I love it. Okay, wait, I got a couple really good ones. Great. Okay. Okay.
Jasmine: . Okay, so these are like, Up and coming creators you think brands should know about yeah, I'm just gonna shout out a couple Okay, I've come to mind while I've put you very much on the spot on this podcast.
Natalie: Oh Wait, I forgot one.
Hold on. I got and please don't come for me because I have a Trillion that I really love and I think are just going to be we also
Jasmine: have a spreadsheet Which you can download free It's the UGC creator list. So it's you do see creators, not necessarily people who like post on their feeds or influences, but some of them are okay.
Okay.
Natalie: So fashion, I absolutely love Kenzie cook. I think she's a London girl, a bigger influencer same with Rita Montezuma. She might be from Portugal. Just like [00:31:00] incredible style. And they're just so aesthetic. Another, but then these are people that I've probably found on TikTok that I just enjoy watching.
I won't ever skip a video. Yeah, great outfits, but also just like good personalities. And I think that they're going to be big. Abby Catlin, we chatted on DMs before. Seems like a lovely girl. I think she's doing incredible things. And she is Like again, I find people who are in like groups of friends.
There's this girl Lauren Crane, who is so cute and adorable. I just want to give her like the biggest hug virtually on TikTok. Also an incredible style, but she's more of a tomboy California girl love. Kelly Grace May. I feel like a lot of people listening to this probably know her. She is more of a personality girl.
Amazing style, but she's just hysterical but also speaks from the heart
She really feels her feelings and she's had a lot of insane things happen throughout her life And she just shares it all online and it's so captivating taylor mitchell again, [00:32:00] really aesthetic, but I just I love her content Bridget campbell, I think an LA girl, she's so classy, just really classy style.
She just quit her 9 to 5 to pursue content and she's starting to gain traction because she's just been posting like, Okay, I quit my job. Here's how it's going. I'm like, I wish I did that when I quit my job, but I was too scared. Yeah. So she's doing that for us. And then Sam score, she's another California girl, really aesthetic.
She's also a female entrepreneur. So I love watching her build her business. She has a coworking space in San Diego and she literally is like putting in the couches, cleaning Doing it all by herself, and she also has a job, and she has another San Diego network community, where people she runs events.
I don't know how she does it it's crazy. Piper Phillips, she started off doing content. Career advice originally and she also quit her nine to five and now has been like Soul searching a [00:33:00] bit and she's new york city based. I love how invested you are with all these women Yeah, I also know a lot of them.
So I am like you like so invested Piper and I are really close friends. So I have to give that disclaimer, but she's one of those people I met at an event and now we go to all the events together yeah, I will say to another one that's up and coming on TikTok is this girl, Rachel Lovely, I think.
I wish that were my last name. Yeah. Lovely. She's so funny. And she doesn't have a lot of followers. I will never skip a video of hers. She's hilarious. Okay. I'm going to
Jasmine: make sure all of these folks are in our UGC creator list, which is free. To download I think it's a free download or is it just for business members?
I don't know but I'm gonna link it in the show notes so that you can Check it out and that all of these women are linked for you Nat anything else you want to add before we close out about do's and don'ts final learnings takeaways for Anyone who wants to get into influencer marketing.
Natalie: I will say if you have time writing a handwritten note is always very nice.
[00:34:00] That's a nice idea. I love a handwritten note too. Yeah.
Jasmine: All right. Thanks so much Nat. This has been fun. I hope you guys learned something.
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