Pia Mance
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[00:00:00] Hey, business besties. Welcome back to the female founder world podcast. I'm Jasmine, the host of the show and the creator of the female founder world universe. Before we kick off today's episode, I want to share a bit of an invitation. We have an event happening in LA on the 5th of September at the most beautiful garden terrace.
We have incredible speakers like the founder of. Bala, Live Tinted, Set Active. We have roaming content creators who bring your product. We're going to be helping you create content on the day. If you want to get tickets, I have put a link in the show notes. Okay. On today's episode, I'm speaking with the amazing Pia Mance, founder of Heaven Mayhem.
You are now entering female founder world with your host, Jasmine Garnsworthy.
Pia, welcome. Thank you so much. Thanks for having me. For people who don't know Heaven Mayhem and what you guys are building, What is it? What are you doing? I am building the go to place for timeless accessories. Also known as Heaven Mayhem. Amazing. Uh, this is like, I am, I [00:01:00] am fast forwarding to the end of the story, but the watches that you guys just launched are so nice.
Thanks. They were like a year in the making. Nat is at risk of purchasing a watch any minute yet. That's so sweet. Really beautiful. Really clever. Um, we're going to get to that in a second. Talk me through what you were doing when you launched the business. Where were you in your life? So I just moved to LA from London.
I was kind of I was kind of just living life. Like there's a lot of life admin when you move to the U S and 2022, 2022, I was, I'm married. So me and my husband moved together for his job and we, I had the role of like setting up the house and I was kind of like, okay, I'm like staying up so late every night on my laptop at the end of this six months, what am I going to have achieved?
Like the fricking couch will have arrived. Like nothing. I want to do something for myself. Yes. But I want to do something for myself. Want to do a brand. I want to have this, I had this idea. I've always had these ideas like in the back of my head. And when I've been on set or like listening to people, I always think like, Oh, maybe I could do that.
Or maybe I'll [00:02:00] do that differently or like have my own ideas. And so that was kind of how I decided to just launch into it and start heaven mayhem, but, um. I've been getting a lot of questions. I did a podcast recently and how I started the brand with only 900. So do you want me to explain that to you?
Let's talk about that in a second, but you just meant, I want some more like background and context on you. Cause like I was diving in, I feel like you just said on set, give people the context. Okay. So I was doing modeling when I was young and then I was doing influencing. My husband has had a brand like.
Um, since we met when we were 12, he's been working. You met your husband when you were 12? Yeah, he's been working in this that whole time. So I was just around a lot of people with a lot of, like, with a lot of businesses, I guess. So I've just listening to tips here and there all the time and meeting people in the industry that I would.
Listen to or think like, Hmm, but of course no one's going to listen to me like a 12 year old girl telling you how to run your company. Absolutely not. But I think just over time I was listening and listening and just getting so many little tips. I always, I always [00:03:00] say like I've made my entire business from eavesdropping.
I love that. Okay. Talk me through the story about launching. Cause you said, you know, you had 900, it's now turned into a business that's doing seven figures in like what, like a year and a half, two years. Like you guys are pretty new. Yes. Um, What did that 900 go to? How did that happen? So a lot of people are getting kind of, I guess, stumbled on the 900.
And I think that. It's such a good story because we moved to LA, we bought a house, like I'm in a very privileged position. I'm married. My husband had a great job. So like, yes, of course I have more than 900 to my name, but I only use 900 to start the business because maybe this happened to you when you moved to the U S but there's the whole thing with credit, like we couldn't get a credit card, we couldn't do anything.
So we're spending all the money in our bank account. So like, we actually didn't have that much like extra cash to splash. And I didn't want to go crazy and like. We just moved here and kind of like trying to be conservative with our money. I'm not going to go [00:04:00] crazy and spend a ton of money. So I think it's just a great story that I started it with 900, even though I had, I guess, the opportunity to start it with more.
And I was happy to hand make everything on my bedroom floor for the first like six months. Even though I'm like living in this nice house, because I think often people think like, Oh, I'm, I'm too far for that. Like it's an ego thing. I'm above that. So I think that's why I find the story interesting and I like to explain it.
Cause I'm like, anyone can really do it. Like you, you just have to put your ego aside and stop. Okay. So you, you had the 900, you spent that on like, what was the first product that you launched? Okay. So first product was vintage pendant necklaces. So I bought the string. The cord, I bought the packaging from Amazon.
I paid for my Shopify subscription, my Canva pro subscription. We love Canva. Canva we love. The reason I paid for pro is because you can't export something with a transparent background. Yes, totally. Otherwise I would have done the free version. So like I was seriously skimping and then I bought these vintage pendants, which I found all around LA, like flea markets, et cetera.[00:05:00]
And I launched my first 15 pendants, but it was a collection of I think 20 or a collection of 18 and I marked like four of them sold out straight away, which I was like, Hi, there's hype guys, like they're selling fast, hot cakes, hot cakes, like got to get them. So that was like these little tactics that I use to kind of make them set as sold out.
And then once I'd sold those, I used that money to buy more and more and more. And then finally got my hands on some dead stock vintage pendants that this store was just like getting rid of, and then I was able to, I guess, have stock of that. So I was able to sell through a few more. And once I had a little bit more capital, then I went overseas and placed POs tiny, like just placing a hundred units.
And then I think at the end of 2022, I had three or four necklaces on my site where I had stock of, so then that was slowly selling. And then once I had enough money from that, I had been, I had enough to place a PO for earrings, which I wanted to release 12 [00:06:00] styles and I released that. Yeah, I know it's a lot, but the thing is I'd sampled a lot because this whole time of kind of putting in the money for the necklaces, I'm also working on sampling things overseas, uh, because I, I definitely couldn't be welding earrings and figuring out how to just do one offs of that.
And. There was so many that I was obsessed with. And a lot of people's advice was like, just do, just copy the summer Fridays model, just launch with one and see how it goes. Like you shouldn't put all your eggs in one basket. But something about me is like, when I get really excited, I'm just like obsessed with the product.
Like, I just want to like scream it from the rooftops. I feel like almost anxiously excited. Like. The night before Christmas feeling. Totally get that. It's like, it's in your brain. You just like want to out and yeah. I'm just like, sorry, this is what has to happen. We're doing all 12. And yeah, I did it and they sold really well.
They're all still the best sellers. Oh wow. That's amazing. Okay. So when people like bootstrap like that, I feel like often it can be really hard to figure out how to pay yourself or when to pay yourself because you're, you want to fund the business. You want to keep owning a hundred [00:07:00] percent of it. Do you pay yourself from the business now?
No, but yes, it's so common. It's so common. Yeah. I don't pay myself and yeah, I don't pay myself at all. I will say like, I kind of fund my life sometimes on my company credit card because like, we'll be on a shoot and I'll buy the food for the shoot or like. I'll buy the clothes for the shoot. And I'll be like, Oh, well I can keep that top because like we used it in the shoot.
But apart from that, like I'm pretty, I don't spend a ton of money. And then I also do some influencing jobs as well to like fund my lifestyle. But I think soon I'm going to start paying myself purely only for like business efficiency reasons. I probably won't even see the money in my account. It'll just like go through my account to like.
The front end of the business is just next door. But of course it's really important that you're always looking for people who can't find you and they just want to connect like, Hey, So, like, I'm in a big business, I'm not looking for smart people. I don't want to be looked at this way. I want to be seen as a small business person.
So you really have to keep that in mind and don't let it be [00:08:00] seen as, Oh, Oh, well, I guess I will try to become a small business owner. You know, you're not trying to be smart. Oh, I'll, I'll try to, to, to, to become a, to become a young, I just kind of, I got on the trend before the trend. Um. Did they find you or did you find them?
I, they, they found me, uh, I guess, but I, when I'm saying I got on the trend before the trend, sometimes I like to say I made the trend of called pendant necklaces, but I really hate when people like big themselves up like that, cause I, I guess I didn't make the trend, but like I was right on time. So they found me, I sent a necklace to Matilda Jeff.
She loved it. She posted it. I've got a ton of people on my site. And so I had like this little bit of traction, but then the earrings launched right before Coachella time, not. Intentionally, just like they were ready at that time. And I was gifting it to a couple of girls that were in town, a couple of bigger influencers who I had supported their brands without, without even a thought of thinking about have a mayhem, like Mariana Hewitt.
I had loved her podcast for years, [00:09:00] love summer Fridays. She'd launched a smoothie at one. I was obsessed. I did so many take talks of it. Then I met her, like have a mayhem wasn't even in my brain, but then when I launched that she was so supportive and sweet and I like did a story and linked to the website, you just, so just.
So just things like that really helped. Can I just say, just like to call out of that, like, you know, not everyone is going to have a platform and have influencer relationships, but like the thing out of that that I think people need to listen to and hear is just paying it forward because people help people who help them and that's what networking is.
I could not agree more with the paying it forward. I also think I pay it forward all the time to people who I know will never help me back, but I know someone else will. So I know that like, by me giving advice to this friend and like, helping them grow their business, they might not actually do it back.
But like, Something different will come along and like someone different will come along and help me. It's just like the way the world works and like sometimes people ask me like, oh, how did you blow up? How are you so successful? I'm like, I don't know. I think it's 'cause I'm nice like, [00:10:00] and like, I dunno how to describe that, but I genuinely think you're right.
Like paying it forward and doing the extra effort all the time has like kind of come back around somehow. Yeah.
[00:11:00]
Okay. So what were some of the other moments that helped drive the growth for Heaven? Mayhem. Getting it on Celebrities was big, Hailey Bieber was big, everyone always asks me about that. Okay, Hailey Bieber was big, what?
Yeah, Hailey Bieber's pretty big. Everyone always asks me about Celebrities, Hailey Bieber was really big and that was so great. How did that happen? I, I literally told this story a thousand times, but I'm going to tell you, um, so her friend bought some earrings, one of her really good friends. And [00:12:00] I was so excited about it.
I still had Shopify on my phone. Well, I still do actually, but I was like getting every order and looking at every order and I recognized the name was so excited. And then I saw them at a coffee shop together. The night before I saw a psychic. And so I was just like really feeling myself and I went up to them.
I was so nervous. I was literally shaking and I was like, hi, I'm so sorry to interrupt you. And her friend like instantly was like, which I would do too. She like went on her phone and anytime I'm with a friend who is like kind of famous, someone comes up to them. I'm like, perfect. My time to like go on my phone and relax for a minute, like check my emails.
And, um, they're not talking to me, so like, fine, I'll let them have their moment. And, um, Then I'm like, no, no, no. I'm actually speaking to you. And Haley's like, they were all a little confused, but I think it was kind of good. Cause I think most people go up to Haley. And then I just said like, thank you so much for buying from my brand.
Like I've been DMing you a bit, trying to get in touch. I'd love to send you some more things. And then Haley was like, that's so sweet. Like, Oh, I have a brand too. I'm like, really? I'm [00:13:00] kidding. I was like, Oh, I love road. I love it. I love it. And then I was just like, okay, well, thanks so much. Like enjoy your breakfast or whatever.
I was so nervous and I'm so proud of myself for going up to them. Cause I've told this story a hundred times and it's got so much clickbait and like, I feel so cloudy, but I was so shy. Like I was really nervous. And then the next day her stylist reached out and asked for some samples to be sent to Haley's house for her, like fitting or something.
And then she wore it. Wow. So that was great. That was really amazing. And then I think, and you could see direct sales after. I will tell you, she wore it once I posted it. I was freaking out. A lot of my friends and people were freaking out. The sales went crazy. I then. She, she was posted in a kind of far away photo.
She then posted another pair of earrings in a really close up photo. Then I saw sales and then she's worn it many times since. Sometimes I'll see sales, sometimes I won't. So I will say like. I'm so grateful for all the celebrities and all the influencers and all the customers [00:14:00] and everyone who wears it, but I don't think there's like that one thing that changes your business or like, I mean, if there was, I would do it again a million times, but there's not that like one moment that's going to change everything forever.
I think it's really interesting how sometimes it just doesn't hit, even if it's the same celebrity. That's really interesting. Okay. What are some of the other things that you think have been driving this growth? Because like the numbers are crazy, like you're bootstrapped. You've just, you've clearly just created something that people love.
So that's the, that's the ultimate thing, isn't it? It's like people love the product. I think it's the product. I think it's unique. I think it came at a time, the earrings came, sorry, the necklaces came first and they were unique and ahead of their time. And then the earrings came and they were just so unique.
And like everyone was wearing dainty earrings. These were like big statement vintage inspired, everyone loved them and very uniquely have a mayhem. There's no logos, but. If you know, you know, like you can tell straight away. I also think what really helped, which is like a very jewelry specific is they're so close to your face.
So like, if you're filming anything, you can see them a selfie, a get ready with me, an outfit, pick [00:15:00] anything you can see the jewelry. So I think that helped a lot. And then just like little things like gifting to stylists, reaching out to stylist assistants to try and get it on celebrities, to try and have good relationships with stylists, to then place it in an editorial, to then get pressed.
And then post the press on Heaven Mayhem and like, just kind of adding to this big story of like, a Heaven Mayhem brand, even though that might not really have made me any sales, it's just like, any direct sales, sorry, it's adding to this huge Heaven Mayhem brand that then people are like, buying into.
Also, influencer gifting has been big, but we don't even gift like crazy, like I only gift people that ask, or my friends. Like, People really, I need to be very specific about the gifting. Cause I just, it all adds up in cost wise and I need to be very specific, but I'm using ShopMy as an affiliate platform, which has helped a lot.
ShopMy? Yeah. ShopMy. Yeah. Are you on it? I'm not on it, but I've heard of it. It's amazing because you can really like read into the data, see who's selling, see how much they [00:16:00] sell, how much volume they drive. And then it's like, oh, okay. The proof's in the pudding. Like if you're making a lot of money, I will pay you or I will like invest in you more.
Oh, I will tell you one influencer who sells like crazy. Her name is Things I Bought and Liked. The thing is, is she only, she's anonymous. I don't even know if it's one person or multiple or anything. She will only post things she bought and liked. So there's no way to get in touch. There's no way to gift.
There's no way to do anything, pay nothing, which I think is why her audience is so engaged. But like my sales, she's posted Heaven Mayhem a couple of times and the sales have like gone up like crazy. 300, 400 percent that day. That's incredible. That's a good tip. Thank you. Specific about like like, we want to hear that.
That's what we want to hear. How have you, if you've been building the business, how have you filled in those knowledge gaps? Like no one's born knowing how to scale a company and there's all this stuff. That's just, I mean, Google's great, [00:17:00] but is everything on there? I don't know. Not around building, not around like manufacturing.
I don't think. Have you been like plugging in those knowledge gaps as you've been building the company? I think, like I said, it was eavesdropping a lot. So I learned a lot from my husband and I think I will say he's helped me a bit, but like, he hardly helps me in terms of work. Like a lot of people think like easy for you, but not really like, yeah, sometimes he tells me some stuff and it has saved me some time.
Um, and I think it's also an ego thing for me. I'm like to everyone, no, no, no, I've done it. But so he's helped me a bit and just like, honestly, Google. Like I've taught myself all my Facebook ads. I've taught myself all of this stuff. However, I will say I've gotten myself to, I think, as far as I can get myself to.
And everyone who I've hired up until now has been in positions. Kind of underneath me where I'm teaching them, I'm the boss. And I think, to be honest, I'll always be the boss, but I'm teaching them what I think it should be. And I'm teaching them how to do ads. Cause I taught to show ads, but [00:18:00] now I'm not doing it like that anymore.
Like now I've hit this turning point in my business where it's like, I continue to run everything the way I think, or I hire a ton of people who are way smarter than me to do it for me. So like now I'm outsourcing an operations team. So I only have. Three full time employees. One of them started last week.
Wow. Congrats. Thanks. So like, what do they do? One of them is my EA. So she does everything that I do, but just like a little more efficiently, but she kind of like completes the job for me. Yeah. I find the supplies. I'd then tell her to do the rest. I, I don't know. She just helps my life run smoothly and she, she's great.
Thank God, because we really need her and she helps with a lot of operation stuff and she's helping with a lot of wholesale stuff. I'm also hiring someone for wholesale because like our wholesale business makes up about 20 percent of the business. However, I want to make it like 30 percent and grow it like 10 X.
Yeah. So I got to hire someone and then I have a marketing slash socials [00:19:00] person. And then I have a content person who started last week. And the purpose of that person was I said to her, like, I can't be justifying to hire you full time to have a mayhem content. So we need to get this like PMS, have a mayhem story content.
Going, because I think it's so valuable. Like those founders on Tik TOK who talk about their brand. And I would love to do it. Cause I love talking and I, and I just love it. I could talk underwater, but like, I just don't really have the time. So I'm like, this is your job. Yeah. You got to get me to do it. So that's my team.
But then I outsource this operations team who's made up, it's like almost a company and it's, it sounds a little like, is that legit? Is that good? But it's made up of people who have been in the industry for like 10, 15, 20 years, who know a lot more than me. Kind of, but it's kind of like a new concept.
They're more like, yeah. It's like a fractional ops team. Kind of, kind of. It's kind of like hiring a marketing agency, I think, but I've never hired a marketing agency. Yeah. So [00:20:00] they're helping me a lot. I then, uh, hired a freelance, like, She used to be the head of marketing at somewhere really big. And she's like giving me freelance consulting advice kind of thing.
I'm hiring an ad agency who she's going to help run. So it's like all of these things I could definitely do it, but I'm only getting it so far. Like you said, like, how do I find this knowledge? Like I didn't go to business school, even if you did go to business school, like not one person could know everything.
Yeah. So I think that is like the point that I'm at, that I'm like, please, like smart people come at me. Like. You guys, I want them to like teach me. First, first question. Would you recommend the COO of the operations agency? Is that something that you can recommend? Do you want to hold that close? Or is that something you can recommend?
I would recommend them. I am not gay keepy, but I just don't think they, they. Want inbound. Yeah. I think they're at like a bit. learning purpose right now. Yeah. When you're ready, sure. Yeah, I will. And then you could put it in your newsletter or something. Yeah, a hundred percent. Um, and then my next question is, what is like, what's stopping you from making like a big [00:21:00] senior high now?
Um, Nothing is really stopping me. We're kind of looking for someone to come on just in terms of cashflow. I guess a big senior hire requires a big senior salary and probably equity. And like, I'm like scared to give equity. Yeah. I don't think I would want to do that. So I'm looking at like a pretty big salary and I guess I just need to find the right person.
And I think I'm kind of confused where that role would sit if it's kind of in like marketing and growth. Because I kind of got operations covered now, CEO, I think I can stay in this role for now because I'm You 100 percent should stay in that role. Yeah, I'm really good at getting everyone to do everything and I'm really on it.
And I think no one cares as much as your company. Totally. And you've got the vision. You're like setting the vision. Exactly. So I think I'm looking for someone like ahead of growth. We thought it was director of marketing, but actually like in the interviews I've realized it's like It's not, and do you have a leadership coach?
No. Should I get one? I have someone great I can recommend to you. Please. I'd love [00:22:00] to connect. I'll, I'll get a link. Um, Barbara, hi. I know you listen to the show. I'll link her in the show notes for other people as well. She's amazing. Yeah, she's awesome. She'll work with her. Oh, okay. Amazing. She's been really helpful in like team structure and all kinds of stuff for me.
Oh, I've got to connect with her then. I'll continue. I was talking, I was like starting these marketing director interviews and like, I feel really bad because a lot of people applied for the job and now I'm like, I don't think this is the job. Yeah. And like, that's just like some honest feedback of like learning while honestly for me, I'm like, actually.
Better to learn before you make an offer and on the team. I think this is a good time to find, find that out. Yeah. True. Also, I'm also like with all the interview processes now, my EA interviews them. I interview them, then we have like an in person interview with me and then they do a project or the project actually comes before the in person interview because I really want to hire real slow.
Yeah. Make sure that they're [00:23:00] right fit because they're quitting their job usually and like making all these sacrifices and then they come on and like, that would be bad. Do you feel any, um, like this is something, this is something I felt and so I'm projecting, but have you felt any nerves around bringing in someone?
Who is really senior and leading them or do you feel really confident doing that? No, I feel really confident because good for you. Yeah, but I'm not I'm not The reason I feel so confident is because I hope that they're confident in their abilities. So I'm like you do you yeah Teach me. Yeah, I'm super confident to learn from you and like I'm gonna I would have this other person who's freelance consulting for me, give me some KPIs so I can make sure that they're doing well.
But like, apart from that, I'm like, what's the worst that's going to happen? That's such a good way of thinking about it. Cause like, I think I, I get stuck in this mindset of being the one that needs to direct everyone on what to do. And so like hiring someone senior in an area that I don't know anything about is kind of like, how am I going to guide you?
I'm not, I can't guide you because I actually have no [00:24:00] fucking idea. Yeah. But that's why I want them to guide me. Yeah. Also. There's It's crossed my mind before that, like, I don't know, I think I'm a little chaotic and like, you know, sometimes a little crazy and stuff. And I've, it's crossed my mind that people would think like, Oh my God, I could be running this way better than her, but that's not in my head anymore.
Like, I always think like, how'd you get over that? Because I'm literally like, okay, go do it. Right. Imagine go do it. I would love you to quit your job right now and go and start this instead. I can't wait to see where you'll be in two years. Like. Um, you know what I mean? Like, I doubt that they're going to do that because it's not easy.
Like it looks so easy, but it's really not. Yeah. Um, okay. I want to talk about the watch launch. What made you decide to launch watches? How have you, has it launched yet? Yeah, yeah, yeah. Yeah. Launched on July 18. So it's only been like a week and a half. Yeah. What was your, from all of the learnings you've had kind of growing the business and building it, what was your [00:25:00] launch plan?
Like your marketing plan? Okay. So, and what worked? Okay. We will, like, We're still learning on the job every single time. So the reason I wanted to launch watches was because I wanted one myself, and this is how every single thing happens. I want something and I'm like, okay, we're going to make it. Why would I spend 25, 000 on something when I could spend 25, 000 developing the product actually cost more than that.
But like putting that instead of saving up the money to buy it, I should put it into development. So like, I just get this feeling, like I said, the night before Christmas, I'm like so excited. Can't explain it. Knew that we had to do this product. So we started working on it. It took about a year. Um, and it, it was just like fully my vision, the marketing rollout.
I was really unsure what to do because one part of me wanted to take everyone along for the ride and like show them from the beginning, this is what I'm working on, but the other part was really scared of like copycat brands or people just being like, with way more infrastructure and money being like, Oh, amazing idea.
Let's get that out now. [00:26:00] And they can do it within two months. And like, I just cannot. So I was like, let's just hold the cards extremely close to my chest. Um, and I started the marketing rollout. Eight days before I showed what it was. So no one knew you were working on it, like publicly, you didn't post on stories, nothing?
Nothing. We posted two weeks before, we had like this whole plan. Two weeks before I did a Q& A, um, saying like, what do you think the new launch is? Uh, week and a half before we did like, guess the colors, we've done belts. So people thought it was like new leather belts or something. We did like a few swatch teasers, stuff like that.
But like once the products already landed in the U S so like, it's all good to go. Yeah. Um, and then we. Did a few like little guessing games and stuff. And then we unveiled the watch on the same day as WWG women's wear daily magazine launched, like unveiled it as well, which was amazing because it just kind of created this really cool hype around the brand and [00:27:00] kind of, Um, and then the feedback from the watch launch was like, everyone loved it.
It was like a legit launch and then eight days later, we launched it on the site and it was the best day of sales we've ever had. That wasn't a sale day, like a black Friday. Um, and then the feedback from the watch launch was like, everyone loved it. Everyone loved the rollout. They loved all our content.
However, they felt it went on a little long. They were like, Well, it was like eight to 10 days. I think they felt that it was too much like. Okay, cool. We get it. It's amazing. I'll just want to buy it now. So I, I'm not sure what to do next time. I think I love to take people along for the journey, but like I said, like, there's so many good things coming and I would love to share it on my stories right now, like first samples.
I'm obsessed. I can't wait for you guys to have it, but I cannot because. I don't want anyone to copy me. Yeah. But can I also just say like eight to 10 days late, you know, and that feedback, the feedback is because people just want to buy it. That's awesome. That doesn't [00:28:00] mean that you shouldn't build the hype because it resulted in what you want, which is sales and people saying, I actually just wanted it sooner.
True. I would just stick with it. But age 10 is fine. Also, I felt, so most of the products on the website, the most expensive belt is 200 and then the earrings range from like 90 to 140. This was higher. The watch is 280. It's one watch. We have three different strap colors, which are interchangeable. So there was almost like a bit of education around it as well.
So I wanted that time to like really show people what it is and like why they should get it and how they can wear it. All the inspiration and stuff like that. I want to know how your first retailer came about. You launched into, was it ShopBob? Were they first? Launched into Revolve first. Revolve came, they all landed in my inbox.
Damn. It was like amazing and crazy. I remember once I was, Revolve, sorry, let me talk about that. Revolve was amazing and I think if you're listening and you're trying to get retail accounts for your brand, like. It's really funny because at the start, the orders are [00:29:00] so small. So you think like, Oh, I just need to land this client.
I just need to land this account and it's done. But like, it's really not, it's like so small, but like it doesn't even scratch the surface, but over time, if you're selling for them, it grows and like the marketing from it has been really, really great. I think, uh, Revolve and Heaven Mayhem's partnership has been so great because we get so many messages to us being like, when's this on Revolve?
And then on the flip side. When Revolve has it, they See, people see it sold out, so they'll try and come to us. So like we get their customer, but revolves definitely getting a lot of customers coming to have a mayhem. So I think it works really well. And then, yeah, I, we got a lot of other retailers in my inbox.
We, I was in Ibiza with Cody, we had a two day trip. He was so hung over coming off the back of a bachelor party. And so like, he was no fun anyway. So I was like, I'm going to go tan. And I was tanning and I was like, no, no, I don't have time for this. This is when my assistant, my personal assistant was doing the customer care inbox and like, Plus filling the orders at my house.
Right. She's busy. She's [00:30:00] busy. So I was like, okay, I'm going to get through the entire customer service inbox, cleaned the entire inbox out. And like, notice that we'd missed an email from Bloomingdale's Essence and someone else. And like, who was it? Maybe like anthropology or something. But no problem, got replied to them all, we're now in Anthro and Bloomingdale, so not in Essence yet.
Hopefully we can be, but like they've come to us and like landed in the info and have a Mayhem email. Wow. So it's been pretty cool. Oh my God, guys, check your, check your, uh, generic emails. Yeah, check the junk. Pia, it has been so amazing hearing how you've built this business. I am going to do a part two in that'll drop, I think on Wednesday, where we're going to learn about the resources and things that have been like helping you as you've been building this.
Um, but thank you so much for coming on the show. This has been incredible. Thanks for having me.
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