Innovating in the $1 Trillion Non-Alc Beverage Industry: Lessons from Kin Euphorics Founder Jen Batchelor after Selling 1 Million+ Servings
Ever thought about entering the non-alc industry? Jen Batchelor started Kin to transform the world’s oldest social ritual, drinking, into a conscious act of better being, rallying a community of sober-curious, sober-lite, and straight-up sober customers. She launched in 2017 - early in the non-alc movement - with her original functional, non-alcoholic beverage: High Rhode. I asked Jen to tell us how she took Kin from idea phase to launch, and on to sell over 1 million servings.
*Don’t miss Jen talking about the ‘seasons of financing’ and how to find the right investors for your stage of business.
**Since I recorded this episode, Jen has brought supermodel Bella Hadid on board as a cofounder of Kin Euphorics.
Links
Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld
Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy
Follow Kin Euphorics on Instagram: https://www.instagram.com/kineuphorics
Learn more about Jen and her company, Kin Euphorics:
