6 Weeks Post-Launch: Behind-the-Scenes with Cattie Khoury As She Gets Toodaloo Superfoods Off the Ground (and Into Erewhon Market)

Cattie Khoury is on a mission to help people heal their bodies and the planet through plant-based superfood snacks that are filled with adaptogenic herbs. It’s a noble mission, but also potentially an extremely profitable one. 

I spoke with Cattie just six weeks after Toodaloo launched, and she was already sampling the brand at Erewhon Market. In this episode, she shares how she got clear on her vision for the business, exactly what went into the launch of Toodaloo Superfoods and how she’s been getting traction from day one. 

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Toodaloo Superfoods: https://toodaloo.com/