From Idea to $100 Million+ Annual Revenue With Ilia Beauty Founder, Sasha Plavsic

Sasha Plavsic was way ahead of the clean beauty movement when she launched Ilia 10 years ago. She started with just a lip balm, and now you will find a full line of award-winning Ilia products stocked at Sephora, Net-a-Porter, Follain, Nordstrom, Credo, and more retailers. 

Unlike a lot of more recent beauty entrepreneurs, Sasha is a behind-the-scenes founder — entirely focused on building her company rather than being the face of it. It’s an approach that’s quite literally paying off: WWD reports Ilia has doubled its year-over-year revenue every year since 2017 and looks to approach $100 million in sales in 2021. 

If you’re interested in steadily building an empire that lasts rather than chasing quick wins, this is the episode for you.

LINKS: 

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Learn more about Ilia Beauty: https://iliabeauty.com/