Fiona Co Chan Built Her Beauty Business, Youthforia, on TikTok
40 Million: That’s how many views Youthforia has on TikTok. Founder Fiona Co Chan leveraged the platform to launch her color-changing blush oil during the pandemic. Now just six months old, the brand is quickly earning a reputation as the place to go for makeup that you can sleep in, thanks to Fiona’s clever approach to content, social media, and partnership marketing. In this episode she lays out exactly what’s working on TikTok and how she plans out her content to quickly build a Gen Z audience.
It’s Beauty Week at Female Founder World, so tune in every day for episodes with beauty entrepreneurs that will help you get your idea for a beauty biz out of your head and into the world, and move you months ahead in your launch plans.
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