What ModelCo Founder Shelley Sullivan Would Do If She Was Starting a Beauty Brand From Scratch Today

Shelley Sullivan built one of Australia’s most loved beauty brands, ModelCo. The company started from one product, an eyelash curler, and quickly grew into a cosmetic and skincare line with a drugstore spinoff, MCoBeauty.

Sometimes I struggle to get tangible advice from more seasoned entrepreneurs whose businesses took off before entire beauty brands were built exclusively on TikTok. We didn’t gloss over the details in this episode though: Shelley gives some great advice on exactly where to spend your budget if you’re building a beauty company from scratch in 2021.

We talk a lot about ambassador programmes and influencer marketing in this episode and it is worth dropping this quick fact: MCoBeauty’s partnership with influencer Celeste Barber generated $6m in sales in 8 weeks. So listen up when Shelley drops the tips on ambassador marketing.

LINKS: 

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Visit ModelCo at ModelCo.com