133,000 Email Signups in 48 hours: Lessons From Michelle Cordeiro Grant, Founder of LIVELY

I first connected with Michelle Cordeiro Grant when she was just getting started on LIVELY. I was working as a fashion editor and stopped by LIVELY’s pop-up in New York to pick up something from the new underwire-free, comfy bra brand everyone was talking about.

That was in 2016, and by 2019 Michelle had sold LIVELY to Wacoal for $105 Million. 

I went back to the early days of LIVELY in this interview, and asked Michelle to talk me through how she got so much traction, so quickly. She shared the email marketing tactic she used to grow her pre-launch email list to 133,000 people in 2 days, how she worked up the courage to quit her corporate job and get into startups, and more lessons from her wild ride from idea to acquisition. 

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