How to Take Your App From Idea to 2 Million Downloads With Dipsea Founder, Gina Gutierrez

Do you have a great idea for an app? Dipsea cofounder Gina Gutierrez created the first version of her app, Dipsea, in her kitchen with a 200-person email list and a big vision for a new kind of sexual wellness company. Today, more than 58 million minutes of Dispea content has been listened to since launch, and the app has been downloaded more than 2 million times. 

Dipsea creates sexy audio stories for women that are relatable, feminist and celebratory. Gina sets the brand vision and leads the creative teams at Dipsea, leaning on years of career experience at companies like Google, DoorDash, ThirdLove, and Rebook. Today Dipsea has reportedly raised over $13 million and is part original content studio, part technology company. 

Listen out for the part in this ep when Gina talks us through the steps she took and the affordable tools she used to prove out her idea. She was able to take this early traction to investors and get the funds she needed to build something revolutionary.

LINKS:

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Check out Dipsea on Instagram: www.instagram.com/dipseastories