One Influencer Generated 1,000 Orders: Inside Tower28’s Launch Plan

Amy Liu, founder of Tower28 Beauty is the guest on today’s show. For over 15 years, Amy Liu worked as a beauty executive at some of the fastest growing prestige beauty companies, including Smashbox, Kate Somerville and Josie Maran Cosmetics. But as a longtime eczema sufferer, Amy couldn’t even enjoy the best part of working in the beauty industry: trying out all the products and treatments.

Even the clean alternatives were super expensive or too clinical, like they were coming straight from the doctor’s office.

Amy wondered why there was no in-between. Where were the fun, cool, wallet-friendly products that were also gentle and safe? So she set out to create Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies.

This episode covers:

• Steps to prepare for success before launch: from trademarks to securing your social handles
• The influencer that generated 1,000 orders at Tower28’s launch
• Surprising benefits of partnering  with Sephora
• Tower28 started a Clean Beauty School for founders! https://www.tower28beauty.com/pages/clean-beauty-summer-school-2021
• The new shift in influencer and press gifting that’s leveling the playing field for young brands (you need to know this before sending out product!)
• How Tower28’s creating constant newness for their customer

Links

Join the ’NFT Use Cases for Consumer Brands’ Workshop: https://momence.com/s/651097