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The PR Strategy that Helped 10x Maison Essentiele’s Revenue in 3 Years

Season #1 Episode #60

Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter. 

She did $70,000 in sales her first year and this year is looking at hitting over $750,000. Here's how she did it (and you can to).

Links

Shownotes

04:35 Product development

10:15: Liv’s wholesale strategy

15:40: How to pitch your brand to editors and get featured in Vogue

19:00: Influencer gifting vs sponsored posts

21:50: Alternative funding ideas to venture capital and when to take on angel investment

27:20: Tools and apps for ecomm growth

30:10: Resource recommendation!