The PR Strategy that Helped 10x Maison Essentiele’s Revenue in 3 Years
Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter.
She did $70,000 in sales her first year and this year is looking at hitting over $750,000. Here's how she did it (and you can to).
Links
- Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
- Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
- Learn more about https://maisonessentiele.com
- https://www.docsend.com/
- https://smallpdf.com/
Shownotes
04:35 Product development
10:15: Liv’s wholesale strategy
15:40: How to pitch your brand to editors and get featured in Vogue
19:00: Influencer gifting vs sponsored posts
21:50: Alternative funding ideas to venture capital and when to take on angel investment
27:20: Tools and apps for ecomm growth
30:10: Resource recommendation!
