How to Tap Consumer Trends, Attract Advisors, Ask Friends and Family for Money
I have female founder Maria Littlefield on the show today. If you don't know Maria, you know her business: Owl’s Brew is sold in 18 states across the country at retailers like Whole Foods, Trader Joe’s, Total Wine, Publix, GoPuff.
Listen in and learn how she started, and how she's scaling her business.
LINKS
- Try Owl's Brew: www.theowlsbrew.com
- Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
- Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
SHOWNOTES
5:00: Stay ahead of consumer trends in beverage
5:30: Going up against industry giants
07:45: Educating customers when you’re innovating in a new category
08:35: Maria’s approach to funding a physical product
13:00: How to get comfortable with asking friends, family, and connecting to invest
13:45: Events as a customer acquisition strategy.
16:00: Three tier system for distribution
19:00: Use vesting equity grants for advisors
