The Marketing Machine Powering HAIRtamin
Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.
HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short.
The business is 81% DTC, 6% subscriptions and 13% wholesale.
LINKS:
- Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584
- Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
- www.hairtamin.com
- Say hi to Jasmine on Instagram: @jasminegarnsworthy
SHOWNOTES:
01:00 Using personal experience to come up with a business idea
08:50 Three factors for a successful ecomm brand
11:20 Hairtamin’s influencer marketing strategy
17:50 Product page tips
21:00 Where to look for ecomm inspiration
22:50 Business ideas
