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Vitruvi's Customer Acquisition Strategy

Season #1 Episode #66

Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader.

LINKS

SHOWNOTES: 

10:20 How to adopt a hero product strategy

19:30 Inside the Vitruvi affiliate program

22:50 Customer acquisition and top of funnel ideas

25:30 Resource recommendations