How to Stay Relevant During the Consumer Brand Boom
Welcome Michelle Ranavat to Female Founder World!
Michelle’s the founder behind Ayurvedic beauty brand, RANAVAT. You may have seen them in Sephora, Credo, Free People, Harrod’s, or one of their (many!) other stockiest around the world. Michelle switched gears in her 30s, leaving a career in the pharmaceutical industry to launch a hair and skin line rooted in South Asian heritage.
Michelle and Jasmine chat about the launch and growth of RANAVAT, landing on Hailey Bieber’s YouTube channel, how to curate a peer mentorship group, the future of the beauty industry, plus how to stay relevant when new consumer brands are launching every minute.
LINKS
- Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
- https://www.ranavat.com/
- Book: The Effective Executive by Peter F Drucker
SHOWNOTES
03:10 When to upgrade your packaging
04:20 Launch marketing idea
07:50 Getting Hailey Bieber’s endorsement
12:00 Hiring to scale
15:00 The future of the beauty industry
16:30 Setting yourself apart through clinic testing
18:10 TikTok vs Instagram
21:20 Curating a peer mentorship group chat
