How Frank Body Launched with $10,000 and Became a $100 Million-Business

We’ve got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!).

Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank hit $20M in sales, landed in top retailers and had hundreds of thousands of IG-users sharing their product-shots under #letsbefrank and #thefrankeffect.

Here's how she did it!

Links

• Become a business bestie: femalefounderworld.com/subscriber
• Check out Jess’ business: https://www.frankbody.com
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy