SIGN UP

How to Build a 4,000-Person Waitlist Before Launch With Stephanie Lee, Founder of Selfmade

Season #1 Episode #126

Stephanie Lee, founder of Selfmade, is on the Female Founder World podcast with Jasmine Garnsworthy! 

Stephanie didn't know celebrities and investors when she started her beauty business, Selfmade. Instead, she used her savings to start the brand, built a waitlist of 4,000 potential customers, and then went on to raise $1.5 million from investors.

Her business explores the relationship between the nervous system, mental health and skin. In a pretty crowded beauty market, Selfmade's got an interesting POV, great branding, and coverage in Vogue, Byrdie, and The Cut.

Links