Chasing a Big Opportunity in Boxed Wine With Juliet Cofounder, Allison Luvera

Juliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy!

Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury.

Allison knew she wanted to pivot her fashion career into the wine space, and started working weekends at a wine shop while holding down a day job in marketing. It's then that her and her cofounder spotted an opportunity to reinvent boxed wine, used savings to get some traction, and then raised nearly $4 million from friends, family and angel investors. Listen to the pod to learn what they have planned, what's worked so far, and her recommendations to other brand builders.

Links

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• Shop Allison's brand: https://drinkjuliet.com/