Gretta Van Riel’s Audience First, Product Second Framework For Success

Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue!

Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it.

In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more. 

Links

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• Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==